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Adidas will soon debut a new sports bra line, but one of its ads doesn’t show the bra at all. Instead, Adidas tweeted a photo grid of 25 pairs of bare breasts in all their natural, diverse glory. The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far.What is Adidas' new sports-bra campaign?
Photo: Getty Images Adidas launched its new sports-bra campaign today with an unusual image: a grid of 25 sets of bare breasts. Aside from the surprise factor of the nudity, the breasts shown are only remarkable because they are completely normal. These are real breasts in all their perky, saggy, asymmetrical, varied forms.Why are Adidas bra ads banned in the UK?
The campaign was released to promote the 72 sizes included in Adidas' sports bra range. The UK's Advertising Standards Authority has banned Adidas' sports bra ads featuring bare breasts. Some complainants told the ASA that the ads "objectified women" and reduced them to body parts.Why did Adidas''Sport Bra' ad go viral?
The ad was obviously meant to be an attention-grabber and, not surprisingly, it went viral. Adidas ignited plenty of discussion – although perhaps not as much about sports bras or this specific new collection as the company might have hoped. Women and men on Twitter both weighed in on Adidas’ marketing ploy – with decidedly mixed reactions.