Keyword Analysis & Research: adidas sports bra ad unedited

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Frequently Asked Questions

Why are Adidas bra ads banned in the UK?

Courtesy of Adidas The UK's Advertising Standards Authority has banned Adidas' sports bra ads featuring bare breasts. Some complainants told the ASA that the ads "objectified women" and reduced them to body parts. Adidas had released the ads to highlight the diversity of breasts and promote its sports bra range.

Does Adidas have a bare breast bra?

Adidas will soon debut a new sports bra line, but one of its ads doesn’t show the bra at all. Instead, Adidas tweeted a photo grid of 25 pairs of bare breasts in all their natural, diverse glory. The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far.

Why did Adidas''Sport Bra' ad go viral?

The ad was obviously meant to be an attention-grabber and, not surprisingly, it went viral. Adidas ignited plenty of discussion – although perhaps not as much about sports bras or this specific new collection as the company might have hoped. Women and men on Twitter both weighed in on Adidas’ marketing ploy – with decidedly mixed reactions.

Why are Adidas bras showing women's unclothed chests?

The apparel company’s promotional material for its sports bras, released in February, featured a grid of photographs of various women’s unclothed chests. The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas’s effort to cater to all shapes and sizes.

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