What is CX (Customer Experience)? | McKinsey
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-cx
WebAug 17, 2022 · Basically, CX refers to everything an organization does to deliver superior experiences, value, and growth for customers. And it’s crucial in an age when how a business delivers for its customers is just as important as—if not more important than—the products and services it provides.
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