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Why are Adidas sports bra adverts being banned?

Adidas sports bra adverts which showed photographs of bare breasts have been banned for featuring explicit nudity. Images of the breasts of dozens of women of various skin colours, shapes and sizes in a grid format appeared on social media and two posters.

What did the ASA say about the sports bra ads?

The ASA said it “acknowledged that the intention of the ads was to show that women’s breasts differed in shape and size, which was relevant to the sports bras being advertised.” The authority said it did not think that the way the women were portrayed was sexually explicit or objectified them.

Why are women's bare breasts banned in the UK?

An image featuring women’s bare breasts has been banned in the United Kingdom following several complaints alleging the images cause “widespread offense” and are inappropriate for children.

What is Adidas' new sports bra AD?

The company pinned the ad to its Twitter page under a link to the bra collection. The ad’s tagline was: #SupportIsEverything. “We believe women’s breasts in all shapes and sizes deserve support and comfort,” Adidas said in the campaign. “Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

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