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Frequently Asked Questions

What is Adidas' new sports bra AD?

The company pinned the ad to its Twitter page under a link to the bra collection. The ad’s tagline was: #SupportIsEverything. “We believe women’s breasts in all shapes and sizes deserve support and comfort,” Adidas said in the campaign. “Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

Why are Adidas bra ads banned in the UK?

The campaign was released to promote the 72 sizes included in Adidas' sports bra range. The UK's Advertising Standards Authority has banned Adidas' sports bra ads featuring bare breasts. Some complainants told the ASA that the ads "objectified women" and reduced them to body parts.

Why did Adidas''Sport Bra' ad go viral?

The ad was obviously meant to be an attention-grabber and, not surprisingly, it went viral. Adidas ignited plenty of discussion – although perhaps not as much about sports bras or this specific new collection as the company might have hoped. Women and men on Twitter both weighed in on Adidas’ marketing ploy – with decidedly mixed reactions.

Are Adidas' bare breasts advertisements appropriate?

The UK has banned a series of adverts for Adidas sports bras that featured bare breasts. In complaints to the UK's Advertising Standards Authority, some people said that the adverts objectified and sexualized women and were inappropriate for children.

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