The Art & Science of Building an Influencer Map: A Complete Guide
https://www.britopian.com/influencer-marketing/influencer-mapping-what-is-it-and-doesnt-even-matter/
WebJun 25, 2020 · Influencer mapping is the comprehensive process of identifying, researching, analyzing, categorizing, and visualizing key influencers relevant to a brand’s niche, campaign, or target audience. It involves much more than just finding popular personalities with large followings.
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