What Is a Brand? - Ignyte
https://www.ignytebrands.com/what-is-a-brand/
WebA brand is the sum of how a product or business is perceived by those who experience it—including customers, investors, employees, the media, and more. Branding is the process of shaping these perceptions. A brand, then, is more than just a company’s name, logo, product, or price tag.
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