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Adidas will soon debut a new sports bra line, but one of its ads doesn’t show the bra at all. Instead, Adidas tweeted a photo grid of 25 pairs of bare breasts in all their natural, diverse glory. The sports apparel company pinned the ad to its Twitter page Wednesday, under a link that connects to the bra collection for anyone who makes it that far.Why did Adidas''Sport Bra' ad go viral?
The ad was obviously meant to be an attention-grabber and, not surprisingly, it went viral. Adidas ignited plenty of discussion – although perhaps not as much about sports bras or this specific new collection as the company might have hoped. Women and men on Twitter both weighed in on Adidas’ marketing ploy – with decidedly mixed reactions.Why were Adidas ads banned in the UK?
A series of ads for the new Adidas sports bra was banned from the UK for showing images of women’s bare breasts. The ad campaign — which was launched in February of 2022 — features the bare flesh of dozens of women in various skin colors and sizes to promote the sports bra’s 43-size range, according to the BBC.What are the Adidas Body diversity ads?
The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas’s effort to cater to all shapes and sizes. The ASA said it had received 24 complaints about the ads.